You are here: Home Seminar 2019 Summer Term Applied Micro Workshop – Ximeng Fang, “The Role of Goals in Motivating Behavior: Evidence from a Randomized Field Experiment on Resource Conservation”

Applied Micro Workshop – Ximeng Fang, “The Role of Goals in Motivating Behavior: Evidence from a Randomized Field Experiment on Resource Conservation”

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Sumit Agarwal, Ximeng Fang, Lorenz Götte, Samuel Schoeb, Tien Foo Sing, Thorsten Staake, Verena Tiefenbeck, and Davin Wang: “The Role of Goals in Motivating Behavior: Evidence from a Randomized Field Experiment on Resource Conservation” Goal setting is ubiquitous in the modern digitized world abundant with quantifiable information about individual behavior. We provide causal evidence on the impact of goals and feedback on resource conservation behavior from a randomized field experiment in over 500 Singaporean households. We assign exogenous conservation goals coupled with real-time feedback via smart shower meters and collect fine-grained behavioral measures over a duration of up to 6 months. Our main results are as follows: (i) while feedback alone already induces significant resource conservation, effective goal-setting nearly doubles the effect; (ii) in line with conventional wisdom, the relationship between goal difficulty and effort appears to be non-monotonic but reverse U-shaped; (iii) effects remain stable over time; (iv) hazard rates of individual showers suggest that effort is particularly strong when a goal is close by (bunching). Furthermore, we find no evidence for negative spillovers or rebound effects; if anything, conservation efforts extend beyond showering behavior and largely persist even after the intervention.

Event details
What
  • Presentation
When Jun 07, 2019
from 09:00 to 10:15
Where briq, Seminar Room 9/1.1, Schaumburg-Lippe-Straße 9
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